Blog yOur Mind

Mintye looks to further expand to Japan

Posted on: March 17, 2009

By TENGKU NOOR SHAMSIAH ABDULLAH Bernama – Wednesday, March 18

TOKYO, March 17 (Bernama) — Mintye Marketing Sdn Bhd, a subsidiary and marketing arm of Mintye Industries Bhd, is looking to further expand its business to Japan, its executive director Yeo Kim Soon said.

Mintye Marketing is a local market leader in the trading of friction materials, brake fluid and other automotive parts.The company started in the late 70s, importing semi-finished materials for the production of automotive and industrial friction products, from Germany.

Today, Mintye exports its products to 60 countries worldwide including Australia, England, Greece, Ireland, Japan, Taiwan and the Middle East.

Its products range from brake linings (blocks), brake linings in rolls, disc brake pad, disc pad backing plates, brake shoe cores and brake fluids.

“We went into full production from 1984 with emphasis on the local market and within two years, managed to capture a sizeable portion of it,” Yeo told Bernama here.

With the assistance of the Ministry of International Trade and Industry and agencies like the Malaysian Industrial Development Authority (MIDA), the Malaysian External Trade Development Corporation (MATRADE), he said the company managed to spread its wings overseas.

“In 1986, we went into exports. Our relationship with government agencies has been very good,” he said, adding that, the company went along with MIDA to the Middle East to explore the market there.

Mintye, with the support of Matrade and the Japan External Trade Organisation (Jetro),recently participated in the 8th International Auto After-Market Expo 2009 (IAAE 2009) here.

Mintye was among the 11 Malaysian automotive parts manufacturers invited to participate in the three-day Expo which ended last Saturday. Yeo pointed that the company’s exports to Japan was not that big and this was a reason to participate in the Expo as it provided a platform to explore opportunties for increased sales in the country.

“There is only one Japanese trading house buying our products but it is not sizeable enough.So, we want to expose ourselves to the Japanese market and hopefully, they will make purchases from us.

“Through the Expo we managed to have meeting with potential buyers,” he said. He also highlighted that Mintye was very concerned about quality and worked to ensure that this was never compromised as it built confidence among customers.

When asked if the global financial crisis would affect the company, he said there would be an impact, but hoped it would also provide opportunities.




Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s


Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 55 other followers




  • 273,588 UFOs
%d bloggers like this: